First off, you are a small business. Unlike big businesses that can afford to advertise for name recognition and future product sales, you need an advertising plan that will create sales now. A good approach to this would be to offer something special in your advertisements.
People buy things every day. However, not all people make their decision to buy any particular product or service for the same reason. Some consumers care only about the price while others are more concerned about the quality. You can easily appeal to either of these groups.
Offer Different Priced Versions
Some customers just do not want to pay the full price for anything, while others are concerned about only getting something for the lowest price regardless of the quality. You can appeal to these types of customers with a discounted or scaled down model that sells for less.
On the other hand, there are those who are not opposed to paying a little more to get a quality product and/or service. You can increase your average sale by offering your premium wood products or a combination of products at a higher but fair price.
Use Alternative Marketing Methods
Find the marketing methods that your competition may be overlooking. There are many low-cost ways to get the word out about your woodworking business.
Create a website or blog. Promote your woodworking business with mailings. A small ad printed on a simple postcard and mailed to perspective customers can generate sales leads and website traffic.
Run smaller ads. This will allow you to have more advertisements for less money. Shorter, smaller ads have a surprisingly better response rate than you might think. Smaller ads often produce better results than their larger counterparts.
Consider Joint Venture Advertising
Contact some of the non-competing businesses in your area that serve the same customer base as your woodworking business. Suggest starting a cooperative advertising campaign with them. You could promote their business by referring customers to them and they would in turn do the same for you. You could even offer discounts to the referred customers. This type of cross promotion results in more sales for both businesses and literally costs nothing…
Reward Your Customers
Take advantage of your woodworking business’s most valuable asset: your current customers. These people know you and have come to trust and believe in your work. It is a lot easier to entice more business from a prior customer than someone who hasn’t bought from you yet.
Alert these customers to any new woodworking products or services before you release them to the general public, and offer them a special deal.
Your satisfied customers are your best advertisement, so use this to your advantage and reward them whenever you can. Give your customers a reason to refer you to their friends. Develop incentives that will encourage them to spread the word about you and your woodworking business. A discount on their next product is well worth a new customer.
These simple marketing tips provide affordable ways for your woodworking business to create a customer base and produce sales quickly.